Toru Interactive & Machine Learning

Artificial Intelligence is now seamlessly integrated into the world around us and we interact with it on a daily basis. Machine Learning is a type of Artificial Intelligence that focuses on giving computers the ability to learn without being explicitly programmed. It’s where all the recent breakthroughs in AI have taken place — from self driving cars to AlphaGo beating the world’s #1 Go player

Sometimes it’s very obvious to us when we are interacting with AI — like when we talk to Siri or Cortana. Sometimes it’s not so obvious — like when we do a Google search, hail an Uber or view your Netflix recommendations. AI comes in many different shapes and sizes and the range of use cases that it can be applied to is huge and largely unexplored.

Three well known examples of machine Learning; Google’s Self Driving Car project, AlphaGo beating Lee Sedol and Apple’s personal assistant Siri.

For business software systems AI is the biggest thing since mobile computing. What most people don’t realise is that you don’t need to be Google or Microsoft to develop machine learning systems. There are plenty of tools & knowhow freely available to those who willing and able to learn them.

And if there’s one thing we’re good at here at Toru Interactive it’s quickly learning new technologies! Throughout 2016 we’ve been busy skilling-up on Machine Learning and we are very excited about integrating it into the bespoke B2B software that we create for our clients in 2017.

Here are just a few examples of what machine learning can do for you right now…

  • Product recommendation systems
  • Dynamic product pricing based on user behaviour
  • User behaviour prediction
  • Statistical analysis, data insight & pattern recognition
  • Measure efficiency on current systems & practices
  • Better search algorithms

There are countless opportunities to take advantage of Machine Learning, and we can’t wait to get stuck in. So if you want to stay ahead of the curve then get in touch and let’s get creative!

Read more about Machine learning on our website…