Toru Interactive & Augmented Reality

Here at Toru Interactive we’ve always enjoyed pushing the boundaries when it comes to interactive 3D.

So over the years as well as straight up 3D rendered movies we have created all kinds of fun and engaging interactive 3D content — from a navigable virtual city that showcases our clients cleaning products to an engagement ring finder that shows what all different stone sizes and shapes look like on a real hand.

Examples of our 3D work over the years; A virtual 3D city product guide, an engagement ring product selector and a product demo video.

So you can imaging how excited we are by the recent developments in Augment Reality (“AR”) — and the possibilities it opens up to us. Augmented reality means overlaying live generated 3D content over real world environments.

The idea is not new, but recent advancements in hardware have made this technology both affordable and powerful enough for people to sit up and take notice. Right now Google, Samsung, and Epson have released AR devices, and Apple are expected to follow suit soon.

Pokemon Go is by far most famous example of AR so far. But don’t be fooled into thinking this is just for fun and games. There are countless possibilities to apply AR to every day work and make a big impact.

Your sales team could show your products virtually installed in your customers premises for example, and they could customise them there and then to meet their requirements. Or maybe you’re looking for cost effective and engaging ways to deliver staff training?

The next step; fully interactive 3D content delivered in real time and overlaid over the world around you

Read more about augmented reality on our website…

These are just two of many possibilities — why not get in touch and let’s see what we can build for you!